Sharp, effective work
Brand relaunch
Refresh of a renowned renewables institute at the University of NSW. Work included website copy, mission refresh and a small campaign to attract applicants for renewables seed-funding.
Strategic ideation
Leadership equality in Australia will take 100 years to reach. That seems utterly insane — why not aim for ten instead.
This campaign for an annual conference of top female CEOs was so successful it redefined the organisation’s strategy and action plan.
Work included creative strategy, concepts and copywriting. Completed through Now We Collide.
Brand pillars
& messaging
Defining brand pillars, key messaging and social strategy for science communications agency STEM Matters and global sci comms hub, The Brilliant.
Digital strategy tool
Good Spark was engaged by the digital geniuses at Kopi Su to assist in creating questions for Creative Australia’s digital strategy tool.
Think Digital is a self assessment tool for arts and cultural organisations, like art galleries or performance spaces, to help them gage internal capabilities and create an ongoing digital strategy for their organisation.
Social presence + assets
Moving beyond the traditional audience of potential academics, this Sydney university wanted to appeal to those creating their own path and doing things differently. A tricky ask as non-traditional folk are found within all industries, covering a wide range of interests.
Brand creation
This independent production company, run by a satirist, needed a new name and brand messaging.
Branding & website
Creation of brand assets for the launch of a new global science poetry competition. Work included logo, branding, art direction, copywriting, socials and competition website.
… and a funny Gruen story
• 2022 Webby Viral Video Honouree
• Gruen’s most widely viewed ad from The Pitch
• Featured in Wil Anderson’s stand-up show.
Full advertising portfolio at KateHoldsworth.com
Including work for Australian Ethical, carbon-neutral telco felix, University of Technology Sydney and NSW Environment Protection Authority.